Marketing
Marketing for start-ups: Proven strategies for growth
Discussions with the founders of new businesses often involve funding and making some initial sales, but little conversation occurs around
August 16, 2024
Author: Adele Crane
Adele Crane
A leader in Implementation Consulting.
CEOs and Managing Directors have relied on Adele Crane to solve challenges with the performance of their sales and marketing since 1990.
Her consulting experience in delivering results in 90-120 days is unprecedented by any other known sales and marketing consulting professional in the world. As an author of 3 acclaimed books, appearances on major media, and publications in USA, NZ and Australia, Adele's experience brings fresh thinking and contemporary practices to business.
Business Performance Articles for CEOs
Startup CEO: Taking a Business from Zero to Success
The responsibilities of a startup CEO encompass a wide range of abilities, such as the capacity to lead team members,
July 28, 2024
Marketing and Sales Alignment Articles
Are Your Salespeople Burning Leads by Only Picking the Best?
You are sitting in a meeting with sales and marketing and looking at the high price of leads. Marketing announces
June 27, 2024
Sales Force Management Articles for CEOs
Managing Major Accounts in B2B: A Guide for Senior Executives
In the competitive landscape of business-to-business (B2B) selling, managing major accounts effectively is crucial for sustainable growth and profitability. Major
June 13, 2024
Business Performance Articles for CEOs
Are You Experiencing a Business Slowdown? Take Action Now!
It is possible that you are not meeting your revenue projections or experiencing cash flow challenges. Are the business conditions
May 28, 2024
Sales Force Management Articles for CEOs
The Complete Sales Planning Guide
Companies invest considerable time in disseminating strategic plans into sales and marketing strategies. The sales strategies are often confused with
May 15, 2024
Sales Management Articles
Sales Initiatives for Newly Appointed Managers
You have just been hired as the new national sales manager for a company that has experienced a plateau in
April 29, 2024
Sales Force Management Articles for CEOs
The Stage of Your Sales Organisation Affects Its Results
Like the product lifecycle, where products shift from introduction, growth, maturity, and decline, your sales organisation is affected by stages
April 17, 2024
Sales Management Articles
Seven Deadly Sales Manager Sins
These are seven deadly sales manager sins that decay sales performance and leave a lasting problem for companies. For the
April 2, 2024
Business Performance Articles for CEOs
The Sales Metric That Sends Companies Broke!
The Sales Metric That Sends Companies Broke! Many companies use this sales metric, and it seems practical. It is a
March 25, 2024