About Adele Crane

A leader in Implementation Consulting. CEOs and Managing Directors have relied on Adele Crane to solve challenges with the performance of their sales and marketing since 1990. Her consulting experience in delivering results in 90-120 days is unprecedented by any other known sales and marketing consulting professional in the world. As an author of 3 acclaimed books, appearances on major media, and publications in USA, NZ and Australia, Adele's experience brings fresh thinking and contemporary practices to business.
16 05, 2019

How CEOs can Future-Proof Their Sales Organisation and Achieve Sales Goals

By |2019-05-29T12:07:56+10:00May 16th, 2019|Strategy Execution|0 Comments

Can CEOs really future proof sales to deliver results in competitive markets? CEOs of companies that did not achieve sales goals are working out quickly that old practices and old sales thinking just doesn’t work now. It's not just a case of work harder or having a better product; it’s [...]

17 04, 2019

Can You Promote a Top Seller to Sales Manager Successfully?

By |2019-05-29T12:06:58+10:00April 17th, 2019|Human Capital Management, Sales Management|0 Comments

There are many stories of promoting top sellers to sales manager only to find them floundering and unable to deliver the overall sales number. With loyalty to the incumbent companies will invest anywhere from two to five years carrying a failing sales manager that has been internally promoted. Is it [...]

19 03, 2019

CEOs Ask – What are the 10 Things I Should Know Before Hiring a Sales Manager

By |2019-10-03T14:08:23+10:00March 19th, 2019|Recruitment|0 Comments

So, you need to hire a new sales manager? You are looking for the person with the magic skill who will deliver consistently over sales quota results, month on month, quarter on quarter — a person who will be a great contributor to your sales organisation talent and growth of [...]

13 02, 2019

Improving Marketing and Their Contribution to Your Company’s Performance

By |2019-02-13T12:25:27+11:00February 13th, 2019|Marketing|0 Comments

Many companies leave their marketing strategy as an afterthought or dismiss it altogether. It is understandable why companies operate this way as often sales efforts were instrumental in the initial growth of the company. Over time securing larger accounts and achieving a good footprint in the market with an excellent [...]

3 01, 2019

How CEOs Can Reduce Sales Revenue Failure: Understand What is Causing It.

By |2019-10-03T10:49:27+10:00January 3rd, 2019|Sales Management|0 Comments

CEOs have for many years focused on functional improvements in areas such as operations, logistics, and finance where there are a set of repeatable processes that result in predictable outputs. Sales, on the other hand, are like a moving target that they grapple with week in week out, month in [...]

21 11, 2018

4 Ways CEOs Can Proactively Increase Sales

By |2018-11-21T16:21:20+11:00November 21st, 2018|Business Performance|0 Comments

Many companies effectively limit their ability to increase sales by taking a passive approach to their sales organisation. With only 17% of CEOs coming from a sales background, it is an area of the business that many are reluctant to approach. No matter how patched up or sputtering that engine [...]

5 11, 2018

Sales Management Actions That Destroy Growth

By |2018-11-01T15:30:15+11:00November 5th, 2018|Sales Management|0 Comments

Have you ever scrutinised what your sales management is actually doing throughout each day? You may be surprised when you do. The sales manager role has a direct influence on your company’s profitability, although, for many businesses the sales manager is consistently involved in tasks that do not contribute towards [...]

8 10, 2018

Taking Sales Management Forward for Growth

By |2019-11-07T16:45:53+11:00October 8th, 2018|Human Capital Management|0 Comments

Recently sitting in a review meeting with a CEO of an industrial products business, we were joined by his newly appointed sales leader. The aim of his attendance being to discover the findings and priority of the sales leader following his first weeks in the role and tour of all [...]

19 09, 2018

Maximising Marketing Effectiveness for Improved ROI

By |2018-09-19T10:31:59+10:00September 19th, 2018|Marketing|0 Comments

Marketing effectiveness continues to become an increased need in businesses as the cost of sales increases and customers buyer behaviour changes. The days of cold calling are limited, and marketing is required to extend its performance to more than just branding and communication materials. It must generate leads, and the [...]

12 08, 2018

Entrepreneurial or Just Guessing What New Products Will Work?

By |2018-09-03T15:12:01+10:00August 12th, 2018|Marketing|0 Comments

[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]You have a successful business, or maybe one that needs rejuvenation, and new products are the key to growing to the next level. You look around the market and come [...]