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Author: Adele Crane

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Digital Marketing Articles

Demand Generation vs Lead Generation

Did you know that 85 per cent of B2B marketers say lead generation is their most crucial marketing goal? Despite

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Profit Improvement Articles

Cost Cutting Without Curbing Your Growth

Over the last few years, many companies have taken cost-cutting initiatives in an effort to retain profitability in their business

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Sales Strategy Development Articles

B2B Sales Trends for Growth in 2022

As the door closed on the 2021 year, companies experienced another year of adapting, perseverance, and uncertainties, many struggling while

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Business Performance Articles for CEOs

Is Your Sales Structure Aligned Correctly?

Your sales organisation is responsible for generating top-line revenue for your company by engaging buyers to purchase products or services.

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Digital Marketing Articles

5 Digital Marketing Trends For 2022

Every year the digital marketing trends change and this coming year has some significant changes than recent years with the