Business Review of Sales and Marketing
Are you concerned about forecasted sales revenues and/or marketing performance?
A business review of your sales and marketing provides a comprehensive look at how these two functions operate to achieve your business objectives. The insights gained from the review will assist you in aligning your teams, optimising processes, improving ROI, and ultimately driving better results.
Guaranteed to provide a road map for growth and improved profitability for your revenue-generating teams.
These are the business symptoms companies are challenged by, and leaders need to act with urgency.
- Inconsistent revenue performance (i.e., make it, miss it, make it,
miss it) - Revenue growth expectations recently increased.
- Profitability is decreasing.
- Unreliable pipeline/forecast reporting.
- Recent revenue growth has been disappointing.
- Certain types of growth have become very valuable and require focus.
- Failed new product introductions.
- Marketing failing to contribute directly to growth
- Marketing expenses increasing with low ROI
- New competitors are disrupting the industry structure.
- Traditional routes to market losing their effectiveness.
- Customer acquisition costs are too high.
- Customer lifetime values are too low.
If you have one of these problems, then your business is distressed. If you have multiple of these points, then Intervention is required to return to delivering growth.
Who Delivers the Reviews and Road Maps?
Adele Crane, Director of Sales Focus Advisory, is a trusted business advisor to CEOs and Boards and a recognised business consultant with over three decades of experience driving transformative growth across diverse industries in regions such as Australia, New Zealand, Asia, North America, the UK, and South Africa. Renowned as a thought leader in change management, sales transformation, and high-performance team development, Adele has assisted hundreds of organisations in achieving sustainable revenue growth and profitability. Adele’s strategic interventions have consistently delivered measurable results, including revenue improvements exceeding 40% and rapid turnarounds within 90 to 120 days.
Adele is renowned for her extraordinary diagnostics of businesses and her ability to provide candid and in-depth knowledge that assists companies in realising their revenue improvement. Her keen diagnostic capabilities, paired with actionable insights, enable senior executives to prioritise initiatives that maximise both top-line growth and bottom-line performance.
Awarded Top 100 Professionals in Australia in 2020, a published author, Adele is a popular keynote speaker at executive events.
The Business Review provides you with clarity of:
- Clear Understanding of Current Performance: What’s working well, where bottlenecks exist, and which areas require improvement.
- Marketing and Sales Alignment: Better align your teams, generate higher-quality leads, and improve sales conversions. You will learn where improvements can be made to foster a more cohesive, high-performing sales and marketing partnership.
- Assessment of Tools, Technology, and Data: Identify opportunities to optimise your tech stack, integrate systems for better data flow, and leverage tools that enhance efficiency and decision-making.
- Lead Generation and Nurturing Strategies: Actionable insights into how to refine your lead generation strategies, improve lead nurturing, and ensure that sales are receiving high-quality, sales-ready leads.
- Sales Process and Conversion Optimisation: Clear understanding of optimising your sales process to increase conversion rates and shorten sales cycles.
- Sales Force Structure and Capacity Planning: Maximising the performance of sales team members and the ROI on their expenses to deliver maximum profit.
- Marketing ROI and Effectiveness: Optimise your marketing budget, reallocate resources to high-impact initiatives, and achieve better ROI from your marketing efforts.
- Actionable Recommendations and Roadmap: You will walk away with a clear plan of action and the next steps to align your sales and marketing teams, drive efficiency, and accelerate growth.
- Measurable KPIs for Ongoing Success: You’ll have measurable benchmarks to assess progress and ensure that your sales and marketing teams continue to perform at their best.
Each business is individual in the challenges it faces and the goals Directors want to achieve. The report is some 40-60 pages exclusively written for your business with detailed action plans for implementation.