13 02, 2019

Improving Marketing and Their Contribution to Your Company’s Performance

By |2019-02-13T12:25:27+11:00February 13th, 2019|Marketing|0 Comments

Many companies leave their marketing strategy as an afterthought or dismiss it altogether. It is understandable why companies operate this way as often sales efforts were instrumental in the initial growth of the company. Over time securing larger accounts and achieving a good footprint in the market with an excellent [...]

19 09, 2018

Maximising Marketing Effectiveness for Improved ROI

By |2018-09-19T10:31:59+10:00September 19th, 2018|Marketing|0 Comments

Marketing effectiveness continues to become an increased need in businesses as the cost of sales increases and customers buyer behaviour changes. The days of cold calling are limited, and marketing is required to extend its performance to more than just branding and communication materials. It must generate leads, and the [...]

12 08, 2018

Entrepreneurial or Just Guessing What New Products Will Work?

By |2018-09-03T15:12:01+10:00August 12th, 2018|Marketing|0 Comments

[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]You have a successful business, or maybe one that needs rejuvenation, and new products are the key to growing to the next level. You look around the market and come [...]

18 12, 2017

Why Brand Positioning Matters

By |2017-12-18T07:02:47+11:00December 18th, 2017|Marketing|0 Comments

Buyer response increases when brand positioning and compelling messaging is aligned. How do you achieve it? Success comes from when you bring the brand characterisation and customers understanding together to create what is often considered a confusing aspect of marketing – positioning. Throughout a company, there are contrary interpretations of [...]

12 09, 2017

How Unruly Sales Teams Destroy Your Brand and Sales Opportunities

By |2019-09-06T15:12:06+10:00September 12th, 2017|Marketing|0 Comments

Your company can invests hundreds of thousands of dollars toward building your brand to have it destroyed by unruly sales teams. Successful marketing departments spend inordinate amounts of time on understanding your customers, their buying reasons, their priorities and encapsulating that information into a well-branded collateral that has both eye [...]

4 08, 2017

Mission Critical: Aligning Marketing and Sales

By |2017-08-06T16:21:22+10:00August 4th, 2017|Marketing|0 Comments

Aligning marketing and sales has become mission critical in today’s highly competitive markets. According to the research company, Aberdeen Group, “Highly aligned organizations achieved an average of 32% annual revenue growth – while less well-aligned companies reported an average 7% decline in revenue.” Alignment between marketing and sales  is mission [...]

2 02, 2017

Customers struggle with ‘why change’ when you launch new products

By |2017-02-11T11:34:48+11:00February 2nd, 2017|Marketing|0 Comments

As companies gear up to launch new products, the biggest competitor they will face is the customer's motivation to ‘change.' With the abundance of product offers now in the market and presented to customers each and every week, customers have developed a culture of status quo. This status quo is [...]

25 01, 2016

Product Differentiation: Your company has lost it

By |2016-05-19T08:43:12+10:00January 25th, 2016|Marketing, Strategy Development|0 Comments

For many companies the central point to their existence is their products. It is how they define themselves in the market and the basis of their competitive strategy. Companies spend an inordinate amount of time and money investing in marketing and defining their point of different or unique selling proposition. [...]

12 11, 2015

New Product Sparks Rapid Growth

By |2016-05-19T08:44:25+10:00November 12th, 2015|Marketing|0 Comments

The door of opportunity opens and rapid growth is on the agenda It is an exciting time when a company has developed new products and/or discovered new markets that allow it to rapidly expand and grow. These opportunities may occur early in the life cycle of a company or later [...]

6 07, 2015

Taking a New View of Marketing Strategy

By |2016-05-19T08:45:35+10:00July 6th, 2015|Marketing|0 Comments

Many companies, especially those that operate within the industrial sector, leave their marketing strategy as an afterthought or dismiss it all together. It is understandable why companies operate this way as sales founded many. As businesses mature and reach a certain threshold within their market, it becomes necessary to consider [...]