11 03, 2020

Removing the Barrier to New Customer Acquisition

By |2020-03-11T16:54:22+11:00March 11th, 2020|New Markets|0 Comments

When we talk with companies, their biggest challenges are growing revenues through new customer acquisition. Companies have robust records of success with their existing customer base but are confronted with a barrier to securing new customers. To understand why new business is so difficult for some companies, we conducted numerous [...]

5 09, 2016

Entering new markets; successfully

By |2018-09-17T09:10:10+10:00September 5th, 2016|New Markets|0 Comments

For many companies, growth strategies can incorporate entering new markets with either existing products and/or releasing new products. The businesses intent being to create new or increased revenue streams and broaden the customer base of the company; all too often the outcome is more (or less) revenue but even higher costs [...]

16 03, 2016

Expanding into New Markets Successfully?

By |2016-05-19T14:18:38+10:00March 16th, 2016|New Markets|0 Comments

Profitable growth is a challenge every CEO must have a sound strategy for. Fundamentally you have two options: Sell more in your existing markets or identify new markets in which your products and services can be sold. Existing markets are comfortable, low risk, and you have a well-developed velocity to benefit from. [...]