Sales Revenue is the lifeblood of any business and when sales revenue failure occurs, companies jump to simple and often ineffective solutions. CEOs have for many years focused on functional improvements in areas such as operations, logistics, and finance where
Many companies effectively limit their ability to increase sales by taking a passive approach to their sales organisation. With only 17% of CEOs coming from a sales background, it is an area of the business that many are reluctant to
Have you ever scrutinised what your sales manager is actually doing throughout each day? You may be surprised when you do. The sales manager role has a direct influence on your company’s profitability, although, for many businesses, the sales manager
Recently sitting in a review meeting with a CEO of an industrial products business, we were joined by his newly appointed sales leader. The aim of his attendance being to discover the findings and priority of the sales leader following
Marketing effectiveness continues to become an increased need in businesses as the cost of sales increases and customer’s buyer behaviour changes. The days of cold calling are limited, and marketing is required to extend its performance to more than just
A Revenue Improvement Plan is as important as a good strategic plan. As a CEO or owner of a small business, you must continually seek ways to increase revenue, and having a well-planned approach that has defined outcomes is core
Is Your National Sales Manager Drowning along with your Revenue Line? You are faced with the following scenario with your National Sales Manager and what do you do? The sales numbers are becoming unreliable, and as CEO it’s becoming all
As CEO, you are ultimately responsible for delivering increased revenue and ensuring you are delivering profitable growth year-on-year, but for some, this is a harder task than others. You must deal with the challenges of markets, competitors, internal challenges, and
When your products fail to sell, some would argue that the answer to problems lies with developers or engineers. Many companies invest heavily in product or solution development and are disappointed when it is not the boom in the market
The person you hire for the role of sales leader can define your organizations success or failure. They are the person that will set the standards of how everyone will operate within the sales organization and what performance will be delivered by everyone.
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