eBooks
Sales Focus Advisory and Adele Crane provide CEOs and senior executives with short insightful eBooks that assist them to answer questions or understand more about the subject of marketing and sales. These are the most popular eBooks provided for your interest.
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Books – Top Selling Books on Sales Improvement and Sales and Marketing Alignment by Adele Crane
You Know You Have a Sales Challenge, Now What?
You oversee or manage a sales force and are facing a sales challenge.
It can result from declining margins or a missed top line, unreliable forecasts, or incorrect product combinations.
Alternatively, growth may not be reaching expectations. Undoubtedly, you are confronted with a predicament.
Why Sales Playbooks Get Teams to Hit Their Number
A sales playbook is a go-to resource for all your best practices, processes, and procedures and how your team should be selling your product and services.
It enables salespeople to engage customers at all touchpoints and adapt to every selling scenario.
Putting CRM Software To Work To Drive Sales Results
No matter which brand of CRM software you purchase, the end goal must be to directly contribute to your businesses’ growth. CRM is not just a sales tool anymore.
Making Your Sales Organisation Recession Ready
Major media outlets worldwide are reporting an economic recession is likely on the way. The thought of a downturn can put a sense of nervousness in many business people.
I Want To Lead A Sales Transformation
The senior executive has decided that it is time for a sales transformation to address the performance issues in the team. Who is best suited to be the leader?
Breaking The Sales Revenue Barrier
A guide for CEOs who want to remove the barriers and achieve growth for their company and grow to the next level.
Lean Sales Growth
When numbers are falling in the top line, companies often immediately focus on profitability. The focus needs to be balanced between cost-cutting and growth.
Entering New Markets; Successfully
15 Steps to Success for Entering New Markets Successfully. For success with any new market for a product, it requires a pragmatic approach and alignment between marketing and sales.
More Salespeople Fails To Deliver Growth
When companies have some success with their sales force, they often consider the next step is to hire more people. Unfortunately, we see this approach repeated over and over again, and it leads to disappointment.
Sales Focus Money Ball
Learn how to improve performance, drive sales results and create an engaged and smart sales force using analytics to determine where performance improvements can be achieved each week/month/quarter.
11 Top Reasons Why New Product Fails To Launch And How To Avoid Them
For many companies, growth initiatives can incorporate entering new markets with either existing products and/or releasing new products, but what happens when products fail to launch.
Ultimate Guide To Writing Sales Strategy
Companies continue to struggle with the need for well-defined sales strategies that are executed timely to the market. This ebook guides you on how to write sales strategy.
Understanding Marketing Automation For Sales Lead Generation
Marketing is moving away from buying or begging for new customers and has shifted into a new paradigm of thinking. Learn how marketing automation can assist generate leads for sales teams.
Why Growing A Business And Growing A Brand Are Different
But there is more to growth than just new products or new markets. You need to consider the brand of your business. These can be two different focuses.
What Predictive Sales Analytics Drive Growth?
A short guide on predictive sales analytics for CEOs and MDs for driving growth.
Hiring Sales Management: Experience Vs. Performance
Explore the advantages and disadvantages of hiring outside industry competitors when seeking greater revenue and profits and a competitive advantage.
How To Achieve Sales Growth In Tough Markets
Companies can be faced with market challenges that will define their ability to survive. As markets slow, competitors increase, the question is ‘What steps should I take to ensure sales growth?’