eBooks
Sales Focus Advisory and Adele Crane provide CEOs and senior executives with short insightful eBooks that assist them to answer questions or understand more about the subject of marketing and sales. These are the most popular eBooks provided for your interest.
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Books – Top Selling Books on Sales Improvement and Sales and Marketing Alignment by Adele Crane
Making Your Sales Organisation Recession Ready
Major media outlets worldwide are reporting an economic recession is likely on the way. The thought of a downturn can put a sense of nervousness in many business people.
Download eBook Making Your Sales Organisation Recession Ready
Putting CRM Software to Work to Drive Sales Results
No matter which brand of CRM software you purchase, the end goal must be to directly contribute to your businesses’ growth. CRM is not just a sales tool anymore.
Download eBook on CRM To Drive Sales Results
I Want to Lead a Sales Transformation
The senior executive has decided that it is time for a sales transformation to address the performance issues in the team. Who is best suited to be the leader?
Download eBook I want to Lead a Sales Transformation
Breaking the Sales Revenue Barrier
A guide for CEOs who want to remove the barriers and achieve growth for their company and grow to the next level.
Download eBook Breaking Through the Revenue Barrier
Lean Sales Growth
When numbers are falling in the top line, companies often immediately focus on profitability. The focus needs to be balanced between cost-cutting and growth. Learn more:
Download eBook on Lean Sales Growth
Entering New Markets; Successfully
15 Steps to Success for Entering New Markets Successfully. For success with any new market for a product, it requires a pragmatic approach and alignment between marketing and sales.
Download eBook Taking New Products To Market
More Salespeople Fails to Deliver Growth
When companies have some success with their sales force, they often consider the next step is to hire more people. Unfortunately, we see this approach repeated over and over again, and it leads to disappointment.
Download eBook Failing Growth Strategy.
Sales Focus Money Ball
Learn how to improve performance, drive sales results and create an engaged and smart sales force using analytics to determine where performance improvements can be achieved each week/month/quarter.
Download eBook Sales Focus Money Ball
11 Top Reasons Why New Product Fails to Launch and How to Avoid Them
For many companies, growth initiatives can incorporate entering new markets with either existing products and/or releasing new products, but what happens when products fail to launch
Download eBook 11 Top Reasons Why New Product Fails to Launch
Ultimate Guide to Writing Sales Strategy
Companies continue to struggle with the need for well-defined sales strategies that are executed timely to the market. This ebook guides you on how to write sales strategy.
Download eBook Writing Sales Strategy
Understanding Marketing Automation for Sales Lead Generation
Marketing is moving away from buying or begging for new customers and has shifted into a new paradigm of thinking. Learn how marketing automation can assist generate leads for sales teams.
Download eBook Understanding Marketing Automation
Why Growing a Business and Growing a Brand Are Different
But there is more to growth than just new products or new markets. You need to consider the brand of your business. These can be two different focuses.
Download eBook on Growing Businesses Vs Brands
What Predictive Sales Analytics Drive Growth?
A short guide on predictive sales analytics for CEOs and MDs for driving growth.
Download eBook on What Predictive Sales Analytics Drive Growth
Hiring Sales Management: Experience vs. Performance
Explore the advantages and disadvantages of hiring outside industry competitors when seeking greater revenue and profits and a competitive advantage.
Download eBook on Hiring Sales Management Vs. Performance
How to Achieve Sales Growth in Tough Markets
Companies can be faced with market challenges that will define their ability to survive. As markets slow, competitors increase, the question is ‘What steps should I take to ensure sales growth?’
Download eBook on Achieving Sales Growth in Tough Markets