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eBooks

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Sales Focus Advisory and Adele Crane provide CEOs and senior executives with short insightful eBooks that assist them to answer questions or understand more about the subject of marketing and sales. These are the most popular eBooks provided for your interest.

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Books – Top Selling Books on Sales Improvement and Sales and Marketing Alignment by Adele Crane

Making Your Sales Organisation Recession Ready

A sales playbook is a go-to resource for all your best practices, processes, and procedures and how your team should be selling your product and services. It enables salespeople to engage customers at all touchpoints and adapt to every selling scenario.

Making Your Sales Organisation Recession Ready

Major media outlets worldwide are reporting an economic recession is likely on the way. The thought of a downturn can put a sense of nervousness in many business people.

Putting CRM Software To Work To Drive Sales Results

No matter which brand of CRM software you purchase, the end goal must be to directly contribute to your businesses’ growth. CRM is not just a sales tool anymore.
Breaking Through Revenue Barrier Business Concept

Breaking The Sales Revenue Barrier

A guide for CEOs who want to remove the barriers and achieve growth for their company and grow to the next level.
Leading A Sales Transformation Business Concept

I Want To Lead A Sales Transformation

The senior executive has decided that it is time for a sales transformation to address the performance issues in the team. Who is best suited to be the leader?

Entering New Markets; Successfully

15 Steps to Success for Entering New Markets Successfully. For success with any new market for a product, it requires a pragmatic approach and alignment between marketing and sales.

Lean Sales Growth

When numbers are falling in the top line, companies often immediately focus on profitability. The focus needs to be balanced between cost-cutting and growth.

Sales Focus Money Ball

Learn how to improve performance, drive sales results and create an engaged and smart sales force using analytics to determine where performance improvements can be achieved each week/month/quarter.

More Salespeople Fails To Deliver Growth

When companies have some success with their sales force, they often consider the next step is to hire more people. Unfortunately, we see this approach repeated over and over again, and it leads to disappointment.

Ultimate Guide To Writing Sales Strategy

Companies continue to struggle with the need for well-defined sales strategies that are executed timely to the market. This ebook guides you on how to write sales strategy.

11 Top Reasons Why New Product Fails To Launch And How To Avoid Them

For many companies, growth initiatives can incorporate entering new markets with either existing products and/or releasing new products, but what happens when products fail to launch.

Why Growing A Business And Growing A Brand Are Different

But there is more to growth than just new products or new markets. You need to consider the brand of your business. These can be two different focuses.

Understanding Marketing Automation For Sales Lead Generation

Marketing is moving away from buying or begging for new customers and has shifted into a new paradigm of thinking. Learn how marketing automation can assist generate leads for sales teams.
Hiring Sales Management Business Concept

Hiring Sales Management: Experience Vs. Performance

Explore the advantages and disadvantages of hiring outside industry competitors when seeking greater revenue and profits and a competitive advantage.
Sales Analytics Drive Growth Business Concept

What Predictive Sales Analytics Drive Growth?

A short guide on predictive sales analytics for CEOs and MDs for driving growth.
Metaphor of Sales Growth in Tough Markets

How To Achieve Sales Growth In Tough Markets

Companies can be faced with market challenges that will define their ability to survive. As markets slow, competitors increase, the question is ‘What steps should I take to ensure sales growth?’