This eBook expands upon the five key marketing metrics that marketers should provide to their CEO and demonstrates how they should be calculated and presented.
As CEO, what metrics should you focus on to ensure that they are delivering on your business strategy?
With the introduction of marketing automation and the rise of the web, the landscape with how marketers operate has changed dramatically. The single greatest asset that has risen from this new landscape is metrics. Marketers no longer have to rely upon gut instinct or judgment to assess campaign effectiveness as there are multitudes of easily accessible metrics available.
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