B2B Lead Generation Strategies and Campaigns

At Sales Focus Advisory we understand the unique relationship between marketing and sales and the importance of generating sales-ready leads for sales teams – we have been doing it since 1990. We have extensive industry experience across a wide range of different businesses.

In today’s new marketplace, digital marketing is one of the most reliable and cost-effective methods of stimulating and capturing interest in your product or service with potential customers or clients. Salespeople no longer have the time to connect with the volume of people needed to isolate sales-ready leads to support in delivering their sales goals.

Lead generation for sales teams is the most important element of sales and marketing; if there are no leads then sales will not be signed. It is the beginning of the sales process and assisting buyers to select your product or service and increasing your conversion rates.

Marketing and sales are often at odds over what a sales-ready lead actually is. At Sales Focus Advisory we understand and define what leads will qualify and how to generate them. We work directly with marketing departments or provide out-sourced services to support your sales team.

To succeed, it requires a well-planned marketing strategy that is focused on your target market, your ideal customer or client profile, in the areas you wish to service. Well planned lead generation campaigns can place you ahead of your competitors.