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Winning Product Strategy

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A winning product losing opportunities. A new structured sales process and disciplined opportunity management, they were the winners with a 180% increase in sales. Read their story.

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About the Author: Adele Crane

A leader in Implementation Consulting.
2020 – Top 100 Magazine – Australian Business Professional. CEOs and Managing Directors have relied on Adele Crane to solve challenges with the performance of their sales and marketing since 1990. Her consulting experience in delivering results in 90-120 days is unprecedented by any other known sales and marketing consulting professional in the world. As an author of 3 acclaimed books, appearances on major media, and publications in USA, NZ and Australia, Adele’s experience brings fresh thinking and contemporary practices to business.

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Their business increased new business from 10% to over 40%, providing planned growth of their business strategy. Existing contract retention remained consistent. The win rates