The Complete Guide to Sales Planning HandBook

Sales planning strategies and processes to build plans that will deliver your revenue target numbers.

Companies invest considerable time in disseminating strategic plans into sales and marketing strategies. The sales strategies are often confused with sales planning, believing they are the same.

The sales strategy is a roadmap that defines how a business plans to approach its target market, including a detailed analysis of strengths and weaknesses. It analyses market trends, identifies opportunities, and devises plans to capitalise on those findings.

A sales plan is about the execution of the sales strategy. The human resources required, the market coverage, the account allocation, and new business acquisition.

The development of sales plans is an erroneous task that, more often than not, is completed with adjustments made to the previous years. There is little change to the coverage, territories, and accounts defaulted to salespeople in locations. This type of planning enables them to maintain their established procedures to optimise consistency and reduce disturbances for their sellers.

This sales planning handbook guides you through the processes.