B2B Content marketing is a proven
Lead Generation tool
Content marketing is extremely relevant for B2B companies as they typically have to educate customers about their products or services before they will engage with the company. It is also used for brand awareness as part of your overall market efforts.
Buyers have changed their behaviour and no longer rely on salespeople to inform them of product information and performance. The rise of internet use to source relevant information to educate themselves as increased the demand for quality content marketing. A marketing practice that is about inbound activity to support the buyer’s demand for knowledge. Content Marketing also plays a major role in website optimisation; the process of improving your website’s ranking and visibility on search engines.
What is included in content marketing?Constantly creating great, and relevant content, that is engaging and delivers results for your business can be challenging. Sales Focus Advisory can assist you in the development of relevant types of content strategies to fit your marketing strategy and content marketing, such as:
- Case studies
- White papers
- Blog posts
- How to guides
- Video content
- Audio content