Are Your Salespeople Burning Leads by Only Picking the Best?
You are sitting in a meeting with sales and marketing and looking at the high
Content marketing is extremely relevant for B2B companies as they typically have to educate customers about their products or services before they will engage with the company. It is also used for brand awareness as part of your overall market efforts.
Buyers have changed their behaviour and no longer rely on salespeople to inform them of product information and performance. The rise of internet use to source relevant information to educate themselves as increased the demand for quality content marketing. A marketing practice that is about inbound activity to support the buyer’s demand for knowledge. Content Marketing also plays a major role in website optimisation; the process of improving your website’s ranking and visibility on search engines.
You are sitting in a meeting with sales and marketing and looking at the high
In the competitive landscape of business-to-business (B2B) selling, managing major accounts effectively is crucial for
It is possible that you are not meeting your revenue projections or experiencing cash flow