Are Your Salespeople Burning Leads by Only Picking the Best?
You are sitting in a meeting with sales and marketing and looking at the high
Marketing Automation
It is the ideal marketing strategy to align with the modern B2B buyer process and build customer relationships through lead nurturing in readiness for your sales team. We use marketing automation to extend the conversation with your target customers.
Selling B2B products and services is typically more complex and expensive, with longer sales cycles. Trust and knowledge are high priorities in the selection process. Marketing automation is the optimum method of informing and educating potential buyers, building their confidence that your company has the solution and to connect with you. With the correct alignment of marketing and sales, the process creates sales-ready leads.
Successful marketing automation is about aligning your marketing communications to the stages of the buyer’s journey. It has the ability to be customised to different flows of information based on interactions and what is most important to the buyer at each step of their process. With marketing automation tools and technology, you can determine exactly when to pro-actively contact them at the right time
You are sitting in a meeting with sales and marketing and looking at the high
In the competitive landscape of business-to-business (B2B) selling, managing major accounts effectively is crucial for
It is possible that you are not meeting your revenue projections or experiencing cash flow