Chief Executive Officers (CEOs) and Managing Directors turn to Sales Focus Advisory to assist in hiring and building high-performance sales forces

Delivering services for companies with revenues from $15 million to $100 million and in many cases whose founder remains a director today. Companies that have achieved success but are looking to break through to the barrier to the next level of growth.

With unprecedented experience in local and off-shore markets, Adele understands how different regions and business maturity require different approaches in their sales and marketing organisations; importantly understanding the impact of global competitors on your company.

Working directly with CEOs and MDs, understanding their challenges of timely strategy implementation failing to be delivered, and the short to longer-term effects on the company.

Client companies have varying levels of maturity. Some are in early-stage rapid growth cycles. Others are mature and looking for expansion through new markets and new products. Some trade with single-country sales forces whilst others have expanded off-shore through to global organisations. Their marketing demands are for improved performance in new product market penetration and lead generation and keeping aligned with contemporary marketing demands. Their products have a technical component requiring some skill in product knowledge and their customer audience is business-to-business selling.

With a specific focus since 1990, Adele Crane, CEO, has developed extensive experience and knowledge, processes, and systems for best practice, and benchmarks for sales marketing organisations. Having worked with traditional and contemporary marketing practices can provide the necessary connection between marketing and sales for today’s competitive market place.

Adele travels the world keeping abreast of the latest trends and requirements for sales and marketing organisations. Whether your team is just six to ten people and you are seeking rapid expansion or it has grown and operates large, decentralised teams with divisional managers. That knowledge is part of Sales Focus Advisory services and can assist you to take your business to the next level.

Importantly, Sales Focus Advisory understands the difference in culture and management requirements of privately-owned companies and the demands on sales and marketing management that differs from large corporations.

Many of our clients seek confidentiality due to the sensitive nature of the work done and their private holding.

Should you wish to discuss how Sales Focus Advisory can assist you and your company realise sales improvement and increased profitability, please contact our office.

When these companies looked for delivery of planned growth and strategy implementation, they turned to Adele Crane.