Are Your Salespeople Burning Leads by Only Picking the Best?
You are sitting in a meeting with sales and marketing and looking at the high
B2B buyers search for suppliers or people to solve their problems well before you are aware they are even in the market. They often seek answers to their questions, taking them on a journey of discovery. Their first contact with you may be a low priority for them. Still, over time the issue increases; their knowledge of the problem grows, accumulating to it becoming a high priority for the company.
Staying connected with people who visit your website is an important part of your retargeting and remarketing strategy. Research shows that, on average, it can take 5 to 7 times for people to remember your brand. It is important to keep your brand out there, so people recognise it, and remarketing provides a very focused method of achieving this. The more times they view your brand, the more likely they will re-engage with your website and company.
Remarketing can be delivered through several mediums. Marketing automation is a personal branding opportunity, whereas social media provides opportunities across multiple platforms. Incognito visitors to your website can be reconnected with through remarketing, building their confidence to connect with you.
Remarketing is cost-effective and can increase the conversion of site visitors to leads by over 350 percent.
You are sitting in a meeting with sales and marketing and looking at the high
In the competitive landscape of business-to-business (B2B) selling, managing major accounts effectively is crucial for
It is possible that you are not meeting your revenue projections or experiencing cash flow