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business concept of construction industry marketing
Technology for Marketing

10 Construction Industry Marketing Trends to Keep an Eye On

In Australia, in 2021 the construction industry was valued at $165bn by GlobalData. As the industry grows and demand rises, construction companies can broaden their customer base. The challenge is to stay visible in a crowded market, and construction industry

Sales Recruitment Articles

Networking for Sales Career Opportunities

You just saw a post on LinkedIn of a connection celebrating their role at a new company. You think to yourself, “How did I not know about that dream job?” Did your associate know someone in the company? Did they

Sales Management Articles

Sales Territory Optimisation to Maximise Growth

You are looking for growth, and it is time to add sales territory optimisation into your planning process. The business is growing beyond the traditional boundaries of state lines, and you need to apply a more focused and analytical approach

Technology for Marketing

Obstacles to Installing a Sales Coaching Culture

Less than 60% of sales team members deliver sales quota each year, according to Sales Hacker. Often company goals are achieved through the efforts of one or two high achievers carrying the under-performers. You can implement measures to increase the

person checking marketing results for an industrial manufacturing company
Technology for Marketing

The Ultimate Guide to Industrial Manufacturing Marketing

Did you know that a majority of B2B marketers use newsletters as content marketing? If you’re in charge of marketing for an industrial manufacturer, you know that it’s a whole different game than consumer marketing. The rules have changed, and

Customer Service

What is a Net Promoter Score, and How Does It Benefit Your Business?

Did you know that 89% of consumers began doing business with a competitor because of poor customer experience? Measuring customer experience and loyalty can be difficult, especially if you don’t know where to start. Most businesses don’t have a good

concept of business person walking past signage of productivity tools
Technology for Sales

Top 15 Productivity Tools for Hybrid Work Environments

You will want to read this if you want to be more productive. We have compiled a list of the top fifteen productivity tools for hybrid work environments. These tools will assist you to get more done in less time,

person checking social media employee review
Technology for Marketing

Why HR Must Manage and Improve Your Brand on Employee Review Sites

Today’s sales candidates are super savvy and have already done their research before applying for a role. The sales community are experienced researchers as part of their role as a salesperson. They know how to approach the research and when

Technology for Marketing

Agile Businesses Now Hire a Chief Revenue Officer

You may ask yourself, what is a Chief Revenue Officer [CRO] and what exactly do they do? You see the title popping up everywhere, but it can be hard to know where they fit into the company. Are they related

Technology for Marketing

Do You Need a Sales Enablement Strategy?

One of the great challenges of sales teams is having team members produce results consistently. In most sales teams, companies will experience only 20% of the team producing and often carrying the weight of the underperformers. For senior executives and

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