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Technology for Marketing

Seven Key Priorities for CEOs With a Short Runway for Growth

As a CEO or business owner, you may be faced with the challenge of delivering planned growth, but as the year progresses, you are confronted with a short runway for growth to be achieved. How do you address the problem?

HR Management Articles

What is Creating a Sales Talent Shortage and How to Solve It

Do you have vacancies for Sales Management and Sales Team members and struggling to fill them? Is there a sales talent shortage, or has the game changed, and you missed the memo? Today’s media is full of conversations around the

Sales Operations Articles

Data Science and Sales Operations Together Drive Greater Predictability

The most successful sales growth organisations are those that are finding methods to drive greater certainty into their business through data. When you align data science and sales operations together, you can leverage key impact areas that contribute to driving

Sales Strategy Execution Articles

Sales Models Have Changed – How it Affects Business Strategy

In recovering from the pandemic, companies are reviewing their business strategies and setting a new direction for the company. They are addressing their competitive position, but a key factor to consider will be that sales models have changed forever. Without

business concept of lead generation user guide
Digital Marketing Articles

The Beginner’s Guide to Lead Generation

Sales are the bread and butter of every business. Without an effective sales process, there are no leads, no conversions, and no revenue. It’s best to never stop exploring everything there is to know about lead generation.Are you ready to discover how to

Technology for Sales

The Ultimate Guide on Using LinkedIn Sales Navigator

More than 800 million business professionals use LinkedIn. It’s a great place to find warm leads for your business. LinkedIn Sales Navigator is a premium LinkedIn subscription service. It empowers you to find and generate sales leads efficiently. Keep reading

business concept of making the right CRM choice
Technology for Sales

Making the Right CRM Choice For Your Business

With so many CRMs on the market, companies need to look closely at what would be the best CRM Choice for their specific business requirements. Making the right CRM choice is an investment in your company. There are several considerations

business concept of realignment of two puzzle pieces
Sales Recruitment Articles

The Great Re-Alignment: Are Employee Incentives the Key to Hiring Now?

The great re-alignment has left many companies struggling to find talent. According to recruitment software provider, PageUp, over 52% more open job opening ads than pre-pandemic. However, according to job boards like Seek, job applications fell by 5.4% month-on-month, which

banner image showing lead generation vs demand generation
Digital Marketing Articles

Demand Generation vs Lead Generation

Did you know that 85 per cent of B2B marketers say lead generation is their most crucial marketing goal? Despite this, only 5 to 10 per cent of leads convert for marketers. One of the reasons for this is that

Cutting Cost metaphor or a person cutting a plant
Profit Improvement Articles

Cost Cutting Without Curbing Your Growth

Over the last few years, many companies have taken cost-cutting initiatives in an effort to retain profitability in their business through some very challenging times. Companies that survived the previous few years companies but are now feeling the market pressures

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