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Business Performance Articles for CEOs

Is Your Sales Structure Aligned Correctly?

The impact of a misaligned sales organisation can be challenging through to catastrophic for company’s revenue achievement. To illustrate this, consider a sales force consisting of twenty-five sales people with an average revenue target of $2 million each. If 60% of the sales force meet their revenue target while the remaining 40% perform at only 90% of budget, the resulting revenue shortfall for the business is $2 million per annum that can fall directly to the bottom line profit!

As CEO, you have a critical role in ensuring sales organisation effectiveness and the final responsibility for delivering top line earning growth, which in turn drives the share price that is so integral to many executive packages today. It is your responsibility to understand the dynamics of the business and ultimately communicate and drive the strategies that will profitably grow revenue.

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Digital Marketing Articles

5 Digital Marketing Trends For 2022

5 Digital Marketing Trends For 2022 Every year the digital marketing trends change and this coming year has some significant changes than recent years with the impact of the pandemic. To keep ahead of the competition by understanding B2B trends

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Sales Force Management Articles for CEOs

How CEOs Lead Sales Teams in Growing Companies

CEOs in growing companies are the people that have the vision, strategy and focus on driving a company forward. So it’s no wonder they often find themselves the leader of a small sales team in those early stages of growth.

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Sales Operations Articles

Why Sales Enablement Aligns Marketing and Sales

Sales enablement is a strategic service within the sales organisation focused on increasing the effectiveness of your sales team through the empowerment of salespeople by providing sales training, guidance, and content they need to succeed. Traditionally external sales trainers were

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Sales Performance Improvement Articles

Being a Growth Leader Is Important

The business leaders that are most successful at driving growth are those that embrace continual improvement across all aspects of their company, ensuring initiatives are delivered in measurable timeframes. Growth leadership is challenging as much as it is rewarding. Growth

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Marketing and Sales Alignment Articles

Marketing ROI That CEOs Need To Know

With the rise of more refined reporting for marketing, CEOs and Business Owners need to know precisely what to have included in Marketing ROI reports. They need to be ahead of the terminology that marketing fling around. It’s all about

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Business Performance Articles for CEOs

How to Achieve Consistent Profitable Growth

All business owners have a goal to achieve consistent profitable growth. But for some, the goal eludes them, no matter how hard they work and how many ideas they apply. Growth in itself is difficult, but to then achieve consistent

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Digital Marketing Articles

Why B2B Needs Different Search Engine Optimisation Tactics

Search Engine Optimisation tactics are not a one size fits all approach. Selling directly to consumers (B2C) requires Search Engine Optimisation campaigns that are focused on trying to drive customers to buy now. It is an instant selling connection between your

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Business Performance Articles for CEOs

Podcast: Looking for Sales Growth? Then Focus!

Sales growth does not come easy for companies and when the results don’t come in, what action can you as CEO or Business Owner take. Do you blame Sales and Marketing or is there an underlying problem? In this great

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