Are you among the 31% of CEOs concerned about revenue attainment when comparing their company’s results to their expectations? CEOs nowadays are routinely disappointed and increasingly frustrated, and their focus is shifting to finding out how to go about solving
Is this just another trend passing through, or is there a value to companies they miss out on? Do sales leaders know such a role exists to support revenue delivery efforts? Firstly, we must answer the question, “What is sales
Companies invest heavily in streamlining operational units (logistics, manufacturing, warehousing, etc.) to maximise profit, but is the same scrutiny applied to streamlining revenue operations? With the advent of advanced technology for revenue-generating business streams, the opportunity to streamline and maximise
Organisations that align sales and marketing teams see higher revenue growth, improved ROI on spend and better customer satisfaction. They also create a more cohesive and agile business. However, many companies’ growth potential is stifled by the intense competition between
Discussions with the founders of new businesses often involve funding and making some initial sales, but little conversation occurs around marketing for start-ups. Many people often overlook marketing due to a lack of knowledge and fear of high costs from
The responsibilities of a startup CEO encompass a wide range of abilities, such as the capacity to lead team members, develop partnerships, see the big picture, and make good decisions. A startup requires a significant amount of patience and skill.
You are sitting in a meeting with sales and marketing and looking at the high price of leads. Marketing announces that salespeople burning leads is the issue, and sales have quality issues. An outdated company’s sales and marketing processes can
In the competitive landscape of business-to-business (B2B) selling, managing major accounts effectively is crucial for sustainable growth and profitability. Major accounts, often referred to as key accounts, are those that significantly contribute to a company’s revenue and have the potential
It is possible that you are not meeting your revenue projections or experiencing cash flow challenges. Are the business conditions changing, maybe the start of an economic downturn, or has this been a slow decay of sales numbers over time?
Companies invest considerable time in disseminating strategic plans into sales and marketing strategies. The sales strategies are often confused with sales planning, believing they are the same. This complete guide to sales planning sets you on the right path for