Discussions with the founders of new businesses often involve funding and making some initial sales, but little conversation occurs around marketing for start-ups. Many people often overlook marketing due to a lack of knowledge and fear of high costs from
The responsibilities of a startup CEO encompass a wide range of abilities, such as the capacity to lead team members, develop partnerships, see the big picture, and make good decisions. A startup requires a significant amount of patience and skill.
You are sitting in a meeting with sales and marketing and looking at the high price of leads. Marketing announces that salespeople burning leads is the issue, and sales have quality issues. An outdated company’s sales and marketing processes can
In the competitive landscape of business-to-business (B2B) selling, managing major accounts effectively is crucial for sustainable growth and profitability. Major accounts, often referred to as key accounts, are those that significantly contribute to a company’s revenue and have the potential
It is possible that you are not meeting your revenue projections or experiencing cash flow challenges. Are the business conditions changing, maybe the start of an economic downturn, or has this been a slow decay of sales numbers over time?
Companies invest considerable time in disseminating strategic plans into sales and marketing strategies. The sales strategies are often confused with sales planning, believing they are the same. This complete guide to sales planning sets you on the right path for
You have just been hired as the new national sales manager for a company that has experienced a plateau in sales or is not hitting the number. You are getting to know the issues to be addressed in the business,
Like the product lifecycle, where products shift from introduction, growth, maturity, and decline, your sales organisation is affected by stages too. Being in the wrong stage for too long or taking the wrong action can impede the success of a
These are seven deadly sales manager sins that decay sales performance and leave a lasting problem for companies. For the past three decades, I have worked to turn around many struggling sales forces. When first approached by CEOs, the conversation
The Sales Metric That Sends Companies Broke! Many companies use this sales metric, and it seems practical. It is a case of simple math being applied logically to solve the problem of delivering quota or sales targets. It is how