Our Insights

As the door closed on the 2021 year, companies experienced another year of adapting, perseverance, and uncertainties, many struggling while others flourished. Sales teams adapted to new sales trends, customer priorities, and the changing sales and marketing landscape. A positive

Your corporate strategy sets the direction for the entire organisation, especially the sales and marketing teams. It defines the language and focus of the company and is designed to align the business more closely to its market. When developing your

Writing Sales Strategy must be a core skill for sales managers to lead their teams. Unfortunately, companies continue to struggle with the need for a well-defined strategic sales plan that is executed timely to the market to achieve revenue goals.

For many companies end of financial year or the end of an important quarter milestone has just passed. The quality of your strategy is laid bare for review at these important timelines and you need to consider your strategies effectiveness and make adjustments if necessary.

The test for any strategy’s effectiveness is how well it is understood internally by the organisation and not just focus on the end result of the impact it has on the company’s market position and profitability. If your company is not delivering your strategy, it may not necessarily be because you have a poor strategy.