New Markets and Products Articles

11 03, 2020

Removing the Barrier to New Customer Acquisition

By |2020-08-19T14:26:03+10:00March 11th, 2020|New Markets and Products Articles|0 Comments

When we talk with companies, their biggest challenges are growing revenues through new customer acquisition. Companies have robust records of success with their existing customer base but are confronted with a barrier to securing new customers. To understand why new business is so difficult for some companies, we conducted numerous [...]

12 04, 2018

Why Great Products Fail to Sell

By |2020-08-19T14:33:51+10:00April 12th, 2018|New Markets and Products Articles|0 Comments

When your products fail to sell, some would argue that the answer to problems lies with developers or engineers. Many companies invest heavily in product or solution development and are disappointed when it is not the boom in the market they planned or hoped would be achieved. For a CEO, [...]

2 02, 2017

Customers struggle with ‘why change’ when you launch new products

By |2020-08-19T14:23:13+10:00February 2nd, 2017|New Markets and Products Articles|0 Comments

As companies gear up to launch new products, the biggest competitor they will face is the customer's motivation to ‘change.' With the abundance of product offers now in the market and presented to customers each and every week, customers have developed a culture of status quo. This status quo is [...]

5 09, 2016

Entering new markets; successfully

By |2020-08-19T14:10:12+10:00September 5th, 2016|New Markets and Products Articles|0 Comments

For many companies, growth strategies can incorporate entering new markets with either existing products and/or releasing new products. The businesses intent being to create new or increased revenue streams and broaden the customer base of the company; all too often the outcome is more (or less) revenue but even higher costs [...]

16 03, 2016

Expanding into New Markets Successfully?

By |2020-08-20T16:04:23+10:00March 16th, 2016|New Markets and Products Articles|0 Comments

Profitable growth is a challenge every CEO must have a sound strategy for. Fundamentally you have two options: Sell more in your existing markets or identify new markets in which your products and services can be sold. Existing markets are comfortable, low risk, and you have a well-developed velocity to [...]

12 11, 2015

New Product Sparks Rapid Growth

By |2020-08-19T14:51:48+10:00November 12th, 2015|New Markets and Products Articles|0 Comments

The door of opportunity opens and rapid growth is on the agenda It is an exciting time when a company has developed new products and/or discovered new markets that allow it to rapidly expand and grow. These opportunities may occur early in the life cycle of a company or later [...]

2 03, 2015

When New Product Launches Fail

By |2020-09-18T15:12:22+10:00March 2nd, 2015|New Markets and Products Articles|0 Comments

New product launches can be very exciting times for a company. They quickly become a shiny new toy, and as such become the focus of sales, marketing, and other stakeholders. Resources are devoted to its launch and they are seen as the holy grail of new revenue streams and good [...]

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