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New Customers Business Concept
New Markets and Products Articles

Finding New Customers to Increase Sales

How to generate new sales leads With the market changing, the demand for finding new customers will be a priority for many sales teams if they are to deliver planned sales goals. The conventional approaches of finding new customers in

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New Markets and Products Articles

Removing the Barrier to New Customer Acquisition

When we talk with companies, their biggest challenges are growing revenues through new customer acquisition. Companies have robust records of success with their existing customer base but are confronted with a barrier to securing new customers. To understand why new

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metaphor of a dull light bulb for products fail to sell
New Markets and Products Articles

Why Great Products Fail to Sell

When your products fail to sell, some would argue that the answer to problems lies with developers or engineers. Many companies invest heavily in product or solution development and are disappointed when it is not the boom in the market

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New Markets and Products Articles

Customers Ask ‘Why Change’ When You Launch New Products

As companies gear up to launch new products, the biggest competitor they will face is the customer’s motivation to ‘change’ to a new product or service. With the abundance of product and service offers now in the market and presented

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New Markets and Products Articles

Companies Entering New Markets Successfully

For many companies entering new local markets, their growth strategies can incorporate existing products and services and/or releasing new products or services. The businesses intent being to create new or increased revenue streams, broaden the customer base of the company

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New Markets and Products Articles

Expanding into New Markets Successfully?

Profitable growth is a challenge every CEO must have a sound strategy for. Fundamentally you have two options: Sell more in your existing markets or identify new markets in which your products and services can be sold. Existing markets are

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New Markets and Products Articles

New Product Sparks Rapid Growth

The door of opportunity opens and rapid growth is on the agenda It is an exciting time when a company has developed new products and/or discovered new markets that allow it to rapidly expand and grow. These opportunities may occur

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New Markets and Products Articles

When New Product Launches Fail

New product launches can be very exciting times for a company. They quickly become a shiny new toy, and as such become the focus of sales, marketing, and other stakeholders. Resources are devoted to its launch and they are seen

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