Business Performance Articles for CEOs

26 05, 2020

The Path for Your Sales and Marketing Organisation to the Next Normal

By |2020-08-19T14:29:38+10:00May 26th, 2020|Business Performance Articles for CEOs|0 Comments

Navigating the current economic climate in Australia can be difficult and predicting the next normal and how buyer engagement and customer loyalty will change brings additional pressure to leadership teams. The one known fact is that Australia’s sales and marketing priorities and processes will not return to 2019, thinking and [...]

31 03, 2020

Reset – Realign – Restart Your Business

By |2020-09-11T08:33:07+10:00March 31st, 2020|Business Performance Articles for CEOs|0 Comments

With the downward pressure of COVID-19 and pending recession being felt, shifting your thinking to realign and restart your business is a priority. One of the great lessons I learned with businesses going through the 1990 recession, the 2008 recession, and the other major rise and falls, is that business [...]

6 11, 2019

Refining Your Pricing Strategies to Avoid Customer Loss

By |2020-08-19T14:32:42+10:00November 6th, 2019|Business Performance Articles for CEOs|0 Comments

“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” - Katharine Paine Simple pricing increases are often an easy approach to increasing sales revenue when companies need to improve profitability or top-line performance. It’s not a strategy, its more often a reaction. It [...]

7 10, 2019

Business Survival or Business Growth?

By |2020-08-20T10:46:05+10:00October 7th, 2019|Business Performance Articles for CEOs|0 Comments

Business Growth is the reason company owners and executives exist; its the focus of their efforts. For a business to survive, growth is an imperative, not an option. Less than one in ten companies succeed in achieving sustained growth. Even more concerning is the fact that: “70% of CEO/MDs surveyed [...]

29 07, 2019

Why is my sales machine stalling?

By |2020-09-11T10:31:02+10:00July 29th, 2019|Business Performance Articles for CEOs|0 Comments

It’s widespread frustration and for a good reason when your sales machine stalls. All too frequently, the contributors—sales talent, front-line management, marketing—produce inconsistent and unpredictable results, leading to unsatisfactory sales performance and higher risk. CEOs take steps to gain control of the sales machine but can be challenged with the [...]

3 01, 2019

Sales Revenue Failure: What CEOs Need to Know

By |2020-08-21T16:28:23+10:00January 3rd, 2019|Business Performance Articles for CEOs|0 Comments

Sales Revenue is the lifeblood of any business and when sales revenue failure occurs, companies jump to simple and often ineffective solutions. CEOs have for many years focused on functional improvements in areas such as operations, logistics, and finance where there are a set of repeatable processes that result in [...]

21 11, 2018

4 Ways CEOs Can Proactively Increase Sales

By |2020-09-10T09:39:49+10:00November 21st, 2018|Business Performance Articles for CEOs|0 Comments

Many companies effectively limit their ability to increase sales by taking a passive approach to their sales organisation. With only 17% of CEOs coming from a sales background, it is an area of the business that many are reluctant to approach. No matter how patched up or sputtering that engine [...]

9 06, 2018

Is Your National Sales Manager Drowning along with your Revenue Line?

By |2020-08-20T16:00:43+10:00June 9th, 2018|Business Performance Articles for CEOs, Sales Management Articles|0 Comments

You are faced with the following scenario with your National Sales Manager and what do you do? The sales numbers are becoming unreliable, and as CEO it's becoming all too common each month. You are starting to take a closer look at your national sales manager to understand the problem. [...]

4 05, 2018

The Different Challenges CEOs Face to Increase Revenue

By |2020-08-20T15:01:41+10:00May 4th, 2018|Business Performance Articles for CEOs|0 Comments

As CEO, you are ultimately responsible for delivering increased revenue and ensuring you are delivering profitable growth year-on-year, but for some, this is a harder task than others. You must deal with the challenges of markets, competitors, internal challenges, and industry trends. There is also the business maturity to consider [...]

3 11, 2016

Better Decisions Lead to Increased Revenue

By |2020-08-20T15:08:09+10:00November 3rd, 2016|Business Performance Articles for CEOs|0 Comments

The quality of a sales manager is most often defined by their decision-making ability and capability to increase revenue. Unfortunately, sales managers are unknowingly hampering their ability to make good decisions by not embracing the new decisions making tools and thinking available. This lack of judgement is directly affecting competitiveness [...]

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