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Marketing and Sales Alignment Articles

Marketing ROI That CEOs Need To Know

With the rise of more refined reporting for marketing, CEOs and Business Owners need to know precisely what to have included in Marketing ROI reports. They need to be ahead of the terminology that marketing fling around. It’s all about

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Marketing and Sales Alignment Articles

Improve Marketing Contributions to Sales Performance

What does marketing actually deliver to sales and how can you improve marketing performance and contributions. Many companies leave their marketing strategy as an afterthought or dismiss it altogether. It is understandable why companies operate this way as often sales

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Marketing and Sales Alignment Articles

Marketing Effectiveness Actions for Improved ROI

Marketing effectiveness continues to become an increased need in businesses as the cost of sales increases and customer’s buyer behaviour changes. The days of cold calling are limited, and marketing is required to extend its performance to more than just

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Marketing and Sales Alignment Articles

Why Brand Positioning Matters

Brand positioning Increases Buyer Responses How do you achieve it? Buyer response increases when brand positioning and compelling messaging are aligned. Success comes from when you bring the brand characterisation and customer’s understanding together to create what is often considered

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Marketing and Sales Alignment Articles

Nurturing Leads Can Treble Sales Conversion Ratios

Marketing has the challenge of not only lead generation for the sales organisation but also nurturing leads, particularly where the generation of new business is a significant part of the sales strategy. Marketing has numerous tools available to generate high

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Marketing and Sales Alignment Articles

How Unruly Sales Teams Destroy Your Brand and Sales

Your company can invest hundreds of thousands of dollars toward building your brand to have it destroyed by unruly sales teams. An unruly team being one that is disorderly and disruptive and does not embrace the following of practices set

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Marketing and Sales Alignment Articles

Mission Critical: Connecting Marketing and Sales

Connecting marketing and sales has become mission-critical in today’s highly competitive markets. Buyers have changed their way of purchasing and many of the old sales practices are becoming redundant, leaving sales teams struggling to perform. Connecting these two business areas

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Marketing and Sales Alignment Articles

Product Differentiation: Has Your Company Lost It

When competitors have matched your product differentiation For many companies, the central point to their existence is their products, and product differentiation plays a major role in how much market share they obtain. It is how they define themselves in

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Marketing and Sales Alignment Articles

Marketing Automation Content Strategy

A marketing automation content strategy is a combination of tactics that nurture, produce leads, and transform sales. Since Henry Ford’s infamous comment ‘you can have any colour as long as its black’ marketing has changed, transformed and become unrecognisable from

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Marketing and Sales Alignment Articles

The Customer Centric Approach to Marketing

How marketing can serve the needs of customers to drive sales results by using a customer-centric approach It may seem obvious that marketing’s primary focus is satisfying the needs and wants of customers, although it is surprising how many companies

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