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Marketing and Sales Alignment Articles

13 02, 2019

Improve Marketing Contributions to Your Company’s Performance

By |2020-08-19T14:19:58+10:00February 13th, 2019|Marketing and Sales Alignment Articles|0 Comments

What does marketing actually deliver to sales and how can you improve marketing contributions. Many companies leave their marketing strategy as an afterthought or dismiss it altogether. It is understandable why companies operate this way as often sales efforts were instrumental in the initial growth of the company. Over time [...]

19 09, 2018

Maximising Marketing Effectiveness for Improved ROI

By |2020-09-09T14:54:22+10:00September 19th, 2018|Marketing and Sales Alignment Articles|0 Comments

Marketing effectiveness continues to become an increased need in businesses as the cost of sales increases and customer's buyer behaviour changes. The days of cold calling are limited, and marketing is required to extend its performance to more than just branding and communication materials. It must generate leads, and the [...]

18 12, 2017

Why Brand Positioning Matters

By |2020-08-19T10:55:55+10:00December 18th, 2017|Marketing and Sales Alignment Articles|0 Comments

Buyer response increases when brand positioning and compelling messaging are aligned. How do you achieve it? Success comes from when you bring the brand characterisation and customer's understanding together to create what is often considered a confusing aspect of marketing – positioning. Throughout a company, there are contrary interpretations of [...]

27 10, 2017

Nurturing Leads Can Treble Your Sales Conversion Ratio

By |2020-08-19T14:31:11+10:00October 27th, 2017|Marketing and Sales Alignment Articles|0 Comments

Marketing has the challenge of not only generating leads for the sales organisation but also nurturing leads, particularly where the generation of new business is a significant part of the sales strategy. Marketing has numerous tools available to generate high volumes of leads through the onset of digital marketing and [...]

12 09, 2017

How Unruly Sales Teams Destroy Your Brand and Sales Opportunities

By |2020-09-11T08:29:02+10:00September 12th, 2017|Marketing and Sales Alignment Articles|0 Comments

Your company can invest hundreds of thousands of dollars toward building your brand to have it destroyed by unruly sales teams. Successful marketing departments spend inordinate amounts of time on understanding your customers, their buying reasons, their priorities and encapsulating that information into well-branded collateral that has both eye appeal [...]

4 08, 2017

Mission Critical: Connecting Marketing and Sales

By |2020-08-20T10:42:53+10:00August 4th, 2017|Marketing and Sales Alignment Articles|0 Comments

Connecting marketing and sales has become mission-critical in today’s highly competitive markets. Buyers have changed their way of purchasing and many of the old sales practices are becoming redundant, leaving sales teams struggling to perform. Connecting these two business areas is necessary not only to drive business efficiency and productivity [...]

25 01, 2016

Product Differentiation: Has Your Company Lost It

By |2020-08-19T14:44:49+10:00January 25th, 2016|Marketing and Sales Alignment Articles|0 Comments

For many companies, the central point to their existence is their products and product differentiation plays a major role in how much market share they obtain. It is how they define themselves in the market and the basis of their competitive strategy. Companies spend an inordinate amount of time and [...]

13 05, 2015

Marketing Automation Content Strategy

By |2020-08-20T13:52:01+10:00May 13th, 2015|Marketing and Sales Alignment Articles|0 Comments

A marketing automation content strategy is a combination of tactics that nurture, produce leads, and transform sales. Since Henry Ford’s infamous comment ‘you can have any colour as long as its black’ marketing has changed, transformed and become unrecognisable from its origin. Its metamorphosis has been dramatic in the last [...]

4 02, 2015

The Customer Centric Approach to Marketing

By |2020-08-19T14:07:33+10:00February 4th, 2015|Marketing and Sales Alignment Articles|0 Comments

How marketing can serve the needs of customers to drive sales results by being customer-centric It may seem obvious that marketing’s primary focus is satisfying the needs and wants of customers, although it is surprising how many companies inwardly focus when devising their marketing strategies. Companies that do it right, [...]

15 01, 2015

Marketing Proactiveness Supports Strategy

By |2020-08-25T11:23:51+10:00January 15th, 2015|Marketing and Sales Alignment Articles|0 Comments

Although it is common practice in many businesses to employ strategy and planning, in its absence it can lead to the failure of product launches and sometimes the demise of the company itself. Often sufficient planning is skipped for the sake of saving time, and ironically in most cases, this causes [...]

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