Sales Strategy Breaks Revenue Records
An integrated sales strategy and marketing strategy made a huge difference to the top and bottom line
With multiple sales channels and executives all doing their own promotions and brand management, the company, although successful, was not realising its full potential. The CEO recognised the need for change the results were extraordinary when a new strategy was developed and implemented.
- Opening orders were increased by 800%.
- New marketing activities increased stock turns by more than 300%.
- Jurlique became the fastest-growing skincare brand in Australia’s leading department stores for three consecutive years.
- Sales results exceeded 200% in 12 months and were sustainable in the following years.
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