Restructure creates sustainable growth

The product was innovative, but failing to gain traction in the market

A USA company had developed a unique construction system allowing for the building of structures in remote locations with ease. The products were sold through direct sales and distributorships in two primary markets but failed to gain traction. The distributors were not proactive or responsive to building an audience for th products in their areas.

A new strategy for hiring and business development was installed changing the profile of people on the front lines and how they interacted with the company.

The Results

  • 48% increase in sales achieved within USA market in the first twelve months
  • Increase to 100% distributor success after hitting sales goals
  • High retention of trained salespeople delivering consistent sales results

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