Why Growing a Business and Growing
a Brand is Different

Understanding the impact on your marketing department

When companies consider growth, they often look to new products or new channels to expand their sales revenue and business growth.

But there is more to growth than just new products or new markets. You need to consider the brand of your business. These can be two different focuses. The business is an entity; it will have a brand, but what are your customers purchasing? Are they buying the brand or your products?

Let us explain. Your brand is an expression of your business, your values and your community, and your business interests. In contrast, a business is sales-focused and is about selling products and services.

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