The Challenge of Expanding into New Markets
Another Interesting Case Study to Read
Is A Winning Product Enough
When assumptions are made about new markets, the corrosion of your strategy is imminent
This case study explores the challenges a successful company experienced when expanding into a new foreign market; even with some experience in their new target market.
It provides an understanding of what went wrong with their go-to-market strategy, and then provides insights on an alternate strategy that should have been used to ensure success.
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