Is a Winning Product Enough?

Creating a great product is 80% of the business, then when you go to market it is just 20% of the process

When a company in Dallas, Texas was facing an enormous opportunity against strong competition, there was a need to change how they conducted their sales. Although their product was a winning product, they had lost opportunities before to these competitors. With a new structured sales process and disciplines around opportunity management, they were the winners.

The Results

• 180% increase in sales
• 50% increase in closing ratios
• Lowered sales costs