Is a Winning Product Enough?
Creating a great product is 80% of the business, then when you go to market it is just 20% of the process
When a company in Dallas, Texas was facing an enormous opportunity against strong competition, there was a need to change how they conducted their sales. Although their product was a winning product, they had lost opportunities before to these competitors. With a new structured sales process and disciplines around opportunity management, they were the winners.
- 180% increase in sales
- 50% increase in closing ratios
- Lowered sales costs
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