A Guide to Understanding Conversion Rate Optimisation

Man is holding Conversion rate optimisation report
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Businesses are becoming more digital every day, especially with changes in how our society is adapting to recent developments. Your website could be delivering new leads to your sales team automatically with an optimised website for lead generation. Conversion rate optimisation is as important in selling as it is in marketing.

If your website conversions aren’t what you want them to be, then you need to focus on optimising your site. Don’t worry if you don’t know what conversion rate optimisation is, we’ve got you covered. So keep reading to learn how you can boost conversions on your website and boost your bottom line at the same time.

Your Website Can Bring You New Leads Automatically

Your website can bring you new leads continually and automatically. What would it mean for your business if you had 100 new leads every morning for your sales team to call?

If you have a product page on your website, you can improve your product page conversion by adding a free product guide download. Every time a visitor downloads your guide, they give you their contact information and agree that your sales team can contact them. Watch your sales soar as your sales team is able to focus on warm traffic that is already interested in the product or services you offer.

When you take the right steps, you will see an increase in conversions from your website. And the best part of using your website to bring you conversions is that it works day and night, your website doesn’t take vacations or long lunch breaks.

You can improve your lead generation on auto-pilot when you follow the right steps.

How to Increase Your Conversion Rate Optimisation

Remember our example in the beginning, when you offered a prize if customers left their business card. This can translate to your website by offering a virtual download, such as a case study or white paper if each visitor leaves their contact information.

And your goal is to continually increase the number of visitors who leave their contact information so your sales team can follow up with them. Your sales team will see their conversions increase as they spend more of their talking with warm leads who’ve already visited your site instead of cold calling or buying leads.

Follow these three tips to learn how to increase conversions, increase your leads, and grow your sales automatically every day.

Know Your Numbers

You can’t start improving your conversions unless you know where you currently stand. So take the time to deep dive into your Google Analytics and see where people tend to spend the most time on your site.

Additionally, what pages are the highest exit pages? Why is that? Did they get all the information they needed and so just left without converting? Or did your page not offer what they were looking for, so they went elsewhere?

You can’t know any of this without spending some time looking at your current data. This is an incredibly important step to take before you start making too many changes. You don’t want to accidentally change your most visited page and watch your numbers plummet in the coming months.

Increase User Experience

Nobody likes to be bombarded with pop-ups the minute they open a website. However, they do still work. So try improving your user experience by delaying when your pop-up appears for each new viewer.

Your conversion software should have options for delayed timing after opening the website or delayed after they scroll past a certain spot on your page. Additionally, try using an exit-intent pop-up instead and see what happens with your conversions.

You want to improve conversions, but you don’t want to turn off future buyers. So be aware of your clients’ user experience as you design your website.

Test and Tweak

From your web copy to the placement of your call-to-action buttons, if you want to increase your website conversions, then you need to analyze everything about your site.

As you work to continually improve your conversion numbers, you will want to tweak one thing at a time to see what happens. Let’s say you have a form on your website asking for visitor information in exchange for a white paper. How much information are you asking from them?

If it’s too much, they might back out and decide they don’t have the time to fill it all in. Try eliminating how much information you ask for to just their name, email address, and phone number. Leave it for 90 days and see what happens with your conversion rates.

If you feel you can continue to improve your conversions, try only asking for name and email address. However, watch what happens with your total number of conversations with each new subscriber. If this goes down and your overall close rate decreases, then you might want to go back to asking for their phone number as well.

Remember, it’s not just about collecting as many names as possible. You also need to close sales to stay in business. So, test and tweak your website regularly so you can continue to increase your leads and your sales.

Now You Can Boost Your Business by Boosting Your Conversions

Now you’re ready to improve your lead generation so you can also improve your conversion rate optimisation on your website. Your website can be an important tool when growing your business.

Follow these steps to ensure that you’re using your website to its fullest potential. Don’t leave those leads on the table by not optimising for conversions. Instead, ensure that your sales team has a continual funnel of new leads to contact every day.

If lead generation is a priority for you and your company, then you need to focus on optimising your website. To learn more about what we can do for you, click here to read about our website optimisation services.

You can reach out to the office to organise a time to discuss your specific via our contact form or telephone 1800 699 997

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About the Author: Adele Crane

A leader in Implementation Consulting.
2020 – Top 100 Magazine – Australian Business Professional. CEOs and Managing Directors have relied on Adele Crane to solve challenges with the performance of their sales and marketing since 1990. Her consulting experience in delivering results in 90-120 days is unprecedented by any other known sales and marketing consulting professional in the world. As an author of 3 acclaimed books, appearances on major media, and publications in USA, NZ and Australia, Adele’s experience brings fresh thinking and contemporary practices to business.